diff --git a/Content.Client/UserInterface/Systems/Character/CharacterUIController.cs b/Content.Client/UserInterface/Systems/Character/CharacterUIController.cs
index 9b774be163..c9251000a3 100644
--- a/Content.Client/UserInterface/Systems/Character/CharacterUIController.cs
+++ b/Content.Client/UserInterface/Systems/Character/CharacterUIController.cs
@@ -144,11 +144,17 @@ public sealed class CharacterUIController : UIController, IOnStateEntered<Gamepl
                 Modulate = Color.Gray
             };
 
-            objectiveControl.AddChild(new Label
+
+            var objectiveText = new FormattedMessage();
+            objectiveText.TryAddMarkup(groupId, out _);
+
+            var objectiveLabel = new RichTextLabel
             {
-                Text = groupId,
-                Modulate = Color.LightSkyBlue
-            });
+                StyleClasses = {StyleNano.StyleClassTooltipActionTitle}
+            };
+            objectiveLabel.SetMessage(objectiveText);
+
+            objectiveControl.AddChild(objectiveLabel);
 
             foreach (var condition in conditions)
             {
diff --git a/Content.Server/CharacterInfo/CharacterInfoSystem.cs b/Content.Server/CharacterInfo/CharacterInfoSystem.cs
index cb2216b5e3..3099b2f90f 100644
--- a/Content.Server/CharacterInfo/CharacterInfoSystem.cs
+++ b/Content.Server/CharacterInfo/CharacterInfoSystem.cs
@@ -43,7 +43,7 @@ public sealed class CharacterInfoSystem : EntitySystem
                     continue;
 
                 // group objectives by their issuer
-                var issuer = Comp<ObjectiveComponent>(objective).Issuer;
+                var issuer = Comp<ObjectiveComponent>(objective).LocIssuer;
                 if (!objectives.ContainsKey(issuer))
                     objectives[issuer] = new List<ObjectiveInfo>();
                 objectives[issuer].Add(info.Value);
diff --git a/Content.Server/Objectives/ObjectivesSystem.cs b/Content.Server/Objectives/ObjectivesSystem.cs
index 059e8eb127..f2c7703970 100644
--- a/Content.Server/Objectives/ObjectivesSystem.cs
+++ b/Content.Server/Objectives/ObjectivesSystem.cs
@@ -140,12 +140,12 @@ public sealed class ObjectivesSystem : SharedObjectivesSystem
             var agentSummary = new StringBuilder();
             agentSummary.AppendLine(Loc.GetString("objectives-with-objectives", ("custody", custody), ("title", title), ("agent", agent)));
 
-            foreach (var objectiveGroup in objectives.GroupBy(o => Comp<ObjectiveComponent>(o).Issuer))
+            foreach (var objectiveGroup in objectives.GroupBy(o => Comp<ObjectiveComponent>(o).LocIssuer))
             {
                 //TO DO:
                 //check for the right group here. Getting the target issuer is easy: objectiveGroup.Key
                 //It should be compared to the type of the group's issuer.
-                agentSummary.AppendLine(Loc.GetString($"objective-issuer-{objectiveGroup.Key}"));
+                agentSummary.AppendLine(objectiveGroup.Key);
 
                 foreach (var objective in objectiveGroup)
                 {
diff --git a/Content.Shared/Objectives/Components/ObjectiveComponent.cs b/Content.Shared/Objectives/Components/ObjectiveComponent.cs
index e07421b365..8ee6c05e0c 100644
--- a/Content.Shared/Objectives/Components/ObjectiveComponent.cs
+++ b/Content.Shared/Objectives/Components/ObjectiveComponent.cs
@@ -22,8 +22,11 @@ public sealed partial class ObjectiveComponent : Component
     /// <summary>
     /// Organisation that issued this objective, used for grouping and as a header above common objectives.
     /// </summary>
-    [DataField(required: true)]
-    public string Issuer = string.Empty;
+    [DataField("issuer", required: true)]
+    private LocId Issuer { get; set; }
+
+    [ViewVariables(VVAccess.ReadOnly)]
+    public string LocIssuer => Loc.GetString(Issuer);
 
     /// <summary>
     /// Unique objectives can only have 1 per prototype id.
diff --git a/Resources/Prototypes/Objectives/dragon.yml b/Resources/Prototypes/Objectives/dragon.yml
index b2a73a6d70..9d81c62ab3 100644
--- a/Resources/Prototypes/Objectives/dragon.yml
+++ b/Resources/Prototypes/Objectives/dragon.yml
@@ -6,7 +6,7 @@
   - type: Objective
     # difficulty isn't used at all since objective are fixed
     difficulty: 1.5
-    issuer: dragon
+    issuer: objective-issuer-dragon
   - type: RoleRequirement
     roles:
       mindRoles:
diff --git a/Resources/Prototypes/Objectives/ninja.yml b/Resources/Prototypes/Objectives/ninja.yml
index 8d63f00707..5118e89e26 100644
--- a/Resources/Prototypes/Objectives/ninja.yml
+++ b/Resources/Prototypes/Objectives/ninja.yml
@@ -6,7 +6,7 @@
   - type: Objective
     # difficulty isn't used since all objectives are picked
     difficulty: 1.5
-    issuer: spiderclan
+    issuer: objective-issuer-spiderclan
   - type: RoleRequirement
     roles:
       mindRoles:
diff --git a/Resources/Prototypes/Objectives/thief.yml b/Resources/Prototypes/Objectives/thief.yml
index ecd7123b86..f36a322e60 100644
--- a/Resources/Prototypes/Objectives/thief.yml
+++ b/Resources/Prototypes/Objectives/thief.yml
@@ -4,7 +4,7 @@
   id: BaseThiefObjective
   components:
   - type: Objective
-    issuer: thief
+    issuer: objective-issuer-thief
   - type: RoleRequirement
     roles:
       mindRoles:
diff --git a/Resources/Prototypes/Objectives/traitor.yml b/Resources/Prototypes/Objectives/traitor.yml
index ae82f36561..9645645d56 100644
--- a/Resources/Prototypes/Objectives/traitor.yml
+++ b/Resources/Prototypes/Objectives/traitor.yml
@@ -4,7 +4,7 @@
   id: BaseTraitorObjective
   components:
   - type: Objective
-    issuer: syndicate
+    issuer: objective-issuer-syndicate
   - type: RoleRequirement
     roles:
       mindRoles: